Hot chick and geek kid never gets old in commercials and it always work, the latest GoDaddy is a testament to the formula but this is no ordinary hot chick for it features Maxim sexiest woman of 2012 Bar Rafaeli and a nobody nerd in huge glasses.
The GoDaddy Superbowl 2013 ad “sexy meets smart” theme was the most successful of all the superbowl ads of GoDaddy. According to the domain and hosting provider, there was a huge soar on the sales of its domain and hosting services as well as its other services like the Website Builder, Mobile add ons and most important of all – GoDaddy acquired a massive amount of new customers which strengthens GoDaddy’s customer base.
GoDaddy spent $7.5 million just for airing twice the ad during the superbowl game time and that does not include Bar Rafaeli’s fee and the production costs. Here are all their deals:
Social media shows positive response to the ad as it becomes the most talked about ad in superbowl, though not the most favorite (check out Budweiser’s ad) and some find the kissing scene of Bar and the nerd name Steve or Walter to be unappealing which took more than 60 shots to perfect the “perfect combination” kiss.
GoDaddy did not release specific numbers on the new customers and returning customers they acquired days after the superbowl ad but according to their press release, GoDaddy is very happy with the outcome of the ad.
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