The 20 Most Expensive Keyword Categories In Google AdWords

If you are in the industry of Search Engine Optimization or even in the web development then you probably know what Google Adwords is and its impact to the internet industry and of course to the advertising industry. Google adwords is currently a billion dollar market now especially that the web became a major platform in reaching consumers. In the current trends of web development, the design and getting a reliable hosting provider and pitching a niche domain name for your future blog or ecommerce site are not the only factors to be considered, there are search engine marketing and optimization to ponder.

According to Wordstream, a web-based analytic provider for keyword based optimization such as Google Adwords, the following keywords are the most expensive keyword categories right now. You can also use this type of research when deciding on a website name so you can use good keywords.

1. Insurance (example keyword: “auto insurance price quotes”)
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood

Google makes tons of money through google adwords, in fact, 97% of Google’s revenue came from adwords and in just 12 months (last year) Google made $33 billion of revenue. The top 20 keywords are the most priced when it comes to CPC or cost per click campaigns. CPC is more like an auction rather the purchase. You do not purchase a keyword placement rather you bid on your keyword and google will rank it according to the amount you bid on it. If the competitor has a bigger budget then the domain name or link of his website will be ranked higher compared to your site.

Keywords related to “insurance” actually makes sense because most people flocked to google to find out more about it but I am surprised that “Cord Blood” is on the list. I do not even know what it is. Keywords like “loans”,”mortgage” and “lawyer” are not surprising for their industry is huge and entrepreneurs are using adwords to reach wider audience.

I have a piece of advice though, notice that “hosting” keyword is on no.9. This means that more people are searching for hosting and domain providers which means that many people are registering domain names for their website so if you have a website in mind or a niche business and you want to register a domain name for it then get it before it’s too late.