Go Daddy Super Bowl Ad to Feature .CO Domain
The Go Daddy Super Bowl ad is probably the domain industry’s best known and most widely seen ad campaign. For the third year running, Go Daddy has chosen to feature the same .CO domain in a 30 second ad that will feature NASCAR star Danica Patrick.
Go Daddy Girl Danica Patrick (photo – emetsger/flickr)
Juan Diego Calle is the founder of .CO Internet SAS. He says that the ad is in a unique spot.
They get to share the message with more than 100 million people who will be tuning in to watch the commercials. Calle says the ad will inspire people to seize the moment and launch their big ideas online.
Their 2013 Super Bowl ad will revolve around the core message of how easy it is to start your own business online and use the internet for fast growth. The shooting for the commercial will be done by Deutsch NY in Los Angeles early next month.
The 2012 body paint advertisement drove a record amount of traffic to the GoDaddy.co website. Before that, Joan Rivers hogged the limelight as the surprise Go Daddy Girl. Domain registrations jumped a stunning 466 percent within fifteen minutes of the 2011 Super Bowl slot being aired.
Back in 2008, Go Daddy’s Super Bowl XLII ad campaign was very controversial. They had planned on airing an ad called Exposure. It featured Danica Patrick and animatronic beavers.
Fox refused to allow the ad to be broadcast, so Go Daddy created another ad. This ad directed viewers to go see the banned advertisement on the GoDaddy.com website. They scored 1.5 million visits to the website and a million views for the banned video before the game was over.
