How to Get a New gTLD Domain Approved


There has been widespread talk about the new gTLD’s, yet many people still have questions on exactly what is needed to get these new domains approved.


What are New gTLD’s?

gtldThe new gTLD’s are top level domains that have extensions that go well beyond the typical 3 letter extensions such as .org, .net, and .com. There have been many new gTLD applications, including generic ones such as .shop and .love, those that are specific brands, and those that are location specific.


How Are New gTLD’s Approved

The new gTLD’s must be approved through ICANN, the Internet Corporation for Assigned Names and Numbers. ICANN is currently working with web site developers and software developers to try to get them to cooperate with the addition of new gTLD’s. The issue is, most software is designed to verify that the top level domain entered is actually acceptable.  If these new domain extensions are not included in those checks that are done automatically, the query will be thrown out as invalid.  ICANN is currently trying to get these developers to either stop performing the checks that they believe are unnecessary, or update the manner in which the checks are done so that all of the domains will be accepted regardless of whether they are old top level domains, or the newer ones.


New gTLD Applicants

New gTLD’s are available for both public and private organizations who are already established. In order to apply for a new gTLD, the organization must wait until the application phase is opened, as the most recent one has been closed. At this time, it is not known when the next application submission phase will open.

In order to submit an application, the business or organization needs to be aware that there are several requirements needed in order for their application to be approved.

The first requirement is that an application costs around $185,000 in fees to submit it, so the organization must have access to substantial resources.

When an organization applies for a new gTLD, they must be aware that they are required to make the decision as to whether they want to operate it as opened or closed.  An open gTLD allows the applicant to license the gTLD to other third parties. A closed gTLD is for use only by the business that submitted the application.

If the application is approved, the business or organization will be responsible for running the gTLD for a minimum of no less than 10 years. This means that an application is not only a huge investment, but it will also become the entities’ responsibility for the duration.


New gTLD Evaluation

When an organization applies for a new gTLD, they will be subjected to several different evaluations. The initial evaluation includes assessments to verify the chosen string, and compares it with other reserved names to determine similarity and stability. If the string is found to be too similar to another string, it could result in confusion by other users, and will not pass the evaluation. The string must also be able to pass DNS security and stability checks to verify that it will not adversely affect them. If the string contains geographic names, it will have to pass an assessment against government strings to gain approval. After the string itself has passed its initial evaluation, the applicant is then reviewed to verify whether they meet the requirements needed.


gTLD Applicant Review

icannThe applicant for the gTLD will be required to pass all of the assessments in the Initial Evaluation process. They will have to show that they have the technical and operational abilities required to run the desired domain, as well as the financial means of doing so. This review process is used to determine whether the applicant has a clear understanding of what it takes to run the domain, as well as the necessary stability to do so. If the new gTLD is intended to be an open one, the organization will have to understand how licensing procedures are applied, and the rules concerning allowing the use of the string by others.

Additionally, the applicant will be required to provide financial proof that they can (or already have) the equipment needed to handle the operation. If the organization does not currently have the equipment required to handle the volume expected for the applied for gTLD, they will need to provide a financial plan documenting how they plan to pay for the necessary equipment. If the applicant does not pass all of the reviews required for the initial evaluation, they may be required to submit to an extended evaluation process.


gTLD Extended Evaluation

If the applicant does not pass the initial evaluation process, they can request an extended evaluation of any of the processes that they did not pass. Some of these additional evaluation modules will require additional fee payments, but others do not. Each applicant must request the extended evaluation within 15 days in order to be considered.

It is important to understand that the information provided in the initial evaluation will also be used in the extended evaluation. The difference is, the applicant can submit additional information that will be used in conjunction with the previous information provided. Additionally, they will also be required to undergo background screening as well as providing the additional information.

The initial part of the extended evaluation is a background screen. This screening is conducted to determine whether the organization follows general diligence requirements in business, whether they have a criminal history, and whether they have ever been involved in cybersquatting.

If the applicant is able to pass the initial evaluation, or the extended evaluation, their application will then be sent on to subsequent panels to determine whether the application will be considered for further review. After the application has gone through each panel successfully, and met all requirements, they will be notified when the new gTLD will be approved and released for use by internet users worldwide.

As you can see it is not easy to obtain a new gTLD and the process has been well thought out.

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The Benefits of Domain Name Registrars and ICANN

The internet is an important part of nearly every person’s life. It allows us to interact with others, find businesses and services, and find the information we need on a daily basis. So, how does the internet allow us to do all of this, from a single computer? The answer lies in domain name registrars, and the Internet Corporation for Assigned Names and Numbers (ICANN).

How It Works
question markWhen you use the internet to reach others, or find a business, you have to use a web address, or a number. All of these numbers and addresses are unique, and allow for the interaction found on the internet. If these addresses are not created properly, the user is not able to find the correct person or business, which would make the internet nearly unusable for most people. ICANN helps develop protocols that allow domain name registrars to work together to create an internet system that allows the unique web addresses or identifiers to work together to create a worldwide internet that can be used by nearly anyone.

While most internet users use web addresses to locate the person or business they are looking for, it is actually the DNS number that is the most important information about a website.

Computers use the DNS number of a website to find it, rather than simply the web address. The DNS numbers are much like a street address for a website. The DNS number provides the computer with the exact location of the website, which is known as the IP address. When the website address is entered into the computer, a quick cross referencing search is completed that locates the DNS number associated with the address that you entered. While this may seem like an added step that could be avoided by simply using the IP address when trying to locate a person or business, it is much easier to remember web addresses than it is a long series of numbers.

What is a Domain Name?
Domain names are used to tell the computer what address it is looking for. Domain names are essentially a series of descriptors that provide the information needed to find a business or person. Domain names generally start with www, which designates the machine name. This is followed by the mid level domain name, and ends with the .com, .org, or other identifier that represents the top level of the domain where the address is located. Domain names must be unique, otherwise it will be impossible for people to find your organization. In order to ensure that these processes work properly, domain name registrars are used in conjunction with ICANN to ensure that all applicable rules and regulations are followed for proper internet protocol.

Domain Name Registrars
Domain name registrars are services that allow you to create your own unique domain website for you or your organization. A domain name registrar allows you to register your unique web address, which ensures that no other person or business can use the same web address as you. This allows users to find your exact website simply by entering the correct address, instead of having to remember a series of numbers (the IP address).
Domain name registrars often require a fee for registering your unique address, but this ensures that your web address is unique to you or your business, and makes sure that your customers can find your actual site rather than someone else’s.

There are currently many different domain name registrars available to choose from, but legitimate registrars are those that hold an accreditation from ICANN.

This accreditation is usually given to registrars who are allowed to provide the following domain name suffixes:

.aero – aviation related websites
.biz – business websites
.com – the most common suffix
.coop – used only by cooperatives
.gov – reserved for government use only
.info – sites that provide information
.museum – museum and museum related people
.name – used for individual people only
.net – generally used for Microsoft framework
.org – used only by non-profit organizations
.pro – only available for professionals who are licensed

Domain name registrars allow you to register your domain name using these suffixes, providing that no other person or business currently owns that domain name. If the name you wish to use is already taken, you will need to come up with your own unique name in order to register it so that no one else can choose it in the future.

What is ICANN?
icann logoICANN, or the Internet Corporation for Assigned Names and Numbers, is a non-profit organization that is the authority over domain names. This organization determines and enforces the policies, rules, and regulations that are required by domain name registration to ensure that the internet remains usable for all who use it. ICANN oversees the creation of domain name rules to ensure that policies and procedures are followed properly, which maintains the usability of the internet.

ICANN uses regulation to ensure that the structure of the internet remains such that it continues to run as smoothly as possible. This includes overseeing the domain name registrars to ensure that they are using the correct domain names, and following the required regulations to keep the internet usable. These responsibilities also include regulating the use of the top level domain hierarchies such as the .net, .com, and .org suffixes.

The Internet Corporation for Assigned Names and Numbers works with the IANA, or Internet Assigned Numbers Authority, which is responsible for providing and maintaining the numbering systems used for developing IP addresses and other internet protocols. Whereas ICANN regulates the use and creation of domain name systems, IANA assists by providing the numbering systems needed for developing domain name locations.

The regulation and use of domain names allows internet users to locate the exact people or businesses they are looking for. Without the assistance of ICANN and IANA, domain name registrars would be essentially useless, as it would be impossible to locate the correct addresses.

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Which Domain Name Deal is the Best?

It is never easy to determine which deal is the best these days. So here is a link to a post that discusses all the various GoDaddy coupons for domain name discounts. As it turns out it depends on how many domain names you want to purchase. Here are the deals, an image showing the discounts and a video as well.

Coupon Code: 99coms (use this link)
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Coupon Code: 495coms (use this link)
Deal: up to 3 domains at $4.95 and each additional domain is $7.99

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The First Ever Website Is Back

In celebration of the 20 year anniversary of the World Wide Web, the first ever website is resurrected to it’s original URL. CERN, the organization and initiative which made the world wide web technology available in April 30, 1993 to us for free leading it to flourish and evolve has put back the first copy of the site into its original link or URL.

The first website was actually launched in 1991 but it was in April 20, 1993 that CERN opened the technology to the public and provided us with unimaginable resource of information and communication 20 years after. The copy that was posted comes from the year 1992, the earliest copy of their website and as expected, it is plain text and hypertexts.


Screenshot of NeXT, the original web browser way back 1993 as it browses CERN, the first website.

Click the link below to view it for yourself and experience the first WWW before it shuts down:

If you compare it with today’s standard it would be a laughing stock in the net. It looked like the “hello World” html that kids make in their computer classes. The content of the World Wide Web are terminilogies explaining the world wide web and link to documents and files from CERN which will help web developers learn more of the internet in the 90′s.

“There is no sector of society that has not been transformed by the invention, in a physics laboratory, of the web”, says Rolf Heuer, CERN Director-General. “From research to business and education, the web has been reshaping the way we communicate, work, innovate and live. The web is a powerful example of the way that basic research benefits humankind.”

So enjoy browsing the first world wide web and experience how it feels surfing the net in the year 1992.

FairSearch Tries to Ground Google’s gTLD Applications

The FairSearch coalition has filed objections with ICANN over Google’s application to acquire generic top level domains.


gTLDs (photo –

Google has filed applications for more than 100 generic domains. The FairSearch objections are specifically related to the fly, search and map domain applications.

FairSearch claims a monopoly on these generic terms would give Google an unfair advantage. The coalition includes companies that have had their clocks fairly cleaned by Google in the search marketplace.

One of the FairSearch members is Microsoft. Google’s application for the search domain could badly hurt Microsoft’s attempts to make inroads on Google’s search monopoly.

The billions spent on the Bing launch will go down the drain. Let’s not forget the cost of their search alliance with Yahoo. It created what is now known as the Yahoo! Bing Network.

Quite a few FairSearch members are from the travel industry. Expedia, TripAdvisor, Kayak and Hotwire are members. Google has been encroaching on their turf in the past few years.

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Their main complaint is about Google’s acquisition of ITA Software. This company’s travel booking solutions are indispensable. Google has released a number of travel products on its sites. Travelers can directly book from Google Search and Google Maps.

Google is also trying to get its hands on the fly and map generic domains. This would be one more nail in the coffin for online travel companies.

Google would get to decide who gets websites under these generic top level domains. Google could push map and search traffic to these sites. The rest would have to pay to play.

FairSearch also claims that Google would be able to access data on all websites under these generic domains. Competitors would be denied this access. This would give Google another unfair advantage over the competition.

A Lawyer, the Pope and a Domain Name

The title sounds like a lame joke, but this story about the newly minted Pope Francis and his soon-to-be domain name is no joke.

Pope Francis

Chicago lawyer Chris Connors represents whistleblowers in his legal practice. He purchased the domain in 2010.

You can call it divine inspiration, but Connors bought the domain in the hope that Chicago Cardinal Francis George would someday be anointed as the Pope.

He was right about the next Pope being named Francis, except that this was another Francis.

Jorge Mario Bergoglio was born in Buenos Aires, Argentina and the name he took was in honor of St. Francis of Assisi, who led a simple life helping the poor.

Let’s consider the odds that were stacked against a new Pope named Francis. This is the first ever Pope chosen from the Americas. Not to mention the fact that the name Francis had not been taken by any Pope in the last 2,000 years.

If Connors had decided based on these odds, he would rationally have concluded against buying the domain. But it was just a “couple of dollars” on GoDaddy, and he was motivated by the enticing prospect of hoping to see Chicago’s Cardinal become a Pope.

Connors has decided to hand over to the Vatican, and is not asking for any compensation. This despite the fact that he was been contacted with offers for the domain.

Pope Francis related domains are selling like hot cakes, with Godaddy getting more than 100 “Papal” domain registrations in the first 10 minutes after the new Pope was named. Within an hour, the number of newly registered Pope Francis domains had jumped up to 479.

None of these hundreds of domains is going to attract anywhere close to the impact and publicity generated by Connors’ purchase. It shows that being first in line still counts in the domain business, coupled with a bit of luck and maybe some heavenly assistance.

ICANN Announces Trademark Clearinghouse

ICANN announced that it will be launching the Trademark Clearinghouse, a global repository of trademark data.

ICANN Trademark Clearinghouse

ICANN Trademark Clearinghouse

ICANN says it the clearinghouse is the first of its kind in the domain name sector.

Once the clearinghouse is launched on March 26, 2013, verified rights holders can avail of a collection of services that will protect their rights as the mark holder.

The TC operations will have two distinct functions. One side will handle the validation of trademark rights. Anyone who holds the rights to a trademark may submit their request online at The submission will be verified by Deloitte Enterprise Risk Services.

The second part is the database administration, for which ICANN is working with IBM. The provision of data from this database to the gTLD registrars will be active sometime in 2013.

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There are quite a few advantages of having their mark entered into the TC. Rights holders will get access to sunrise registration. This means they get to register their marks as domain names before the same offer is made public.

Another advantage is that the rights holder will get notifications if a domain is registered matching the rights holder’s mark.

These services are a part of the required approval process for all the new gTLDs. If you want to learn more about the clearinghouse and how it has become a critical part of the verification and approval process for gTLD applications, Deloitte is holding a series of educational seminars in February and March. You can find these events listed on the TC website mentioned above.

One of these seminars is an online webinar on March 6, 2013. It will take you through an overview of the Clearinghouse project and clear all your doubts with a Q&A session. Last date for registration is March 5, 2013.